A LinkedIn Training Programme for Warrantywise
The Challenge
Warrantywise wanted to turn LinkedIn from a “nice-to-have” platform into a business-generating channel.
Their sales and marketing team were already active online, but they felt that there was an opportunity to
lead the way in engaging their target audiences on LinkedIn.
They didn’t need another “LinkedIn 101” session. They needed something practical, relevant and tailored to shift behaviour quickly.
The solution
I designed a hands-on, one-day workshop for the sales and marketing team. We stripped LinkedIn back to what really works:
✅ How to find and add the right people.
✅ How to comment strategically to start conversations.
✅ How to make your network work for you, rather than just sit there.
Then came the differentiator: a 4-week follow-up programme designed to apply the learning and maintain momentum.
Each week we tracked actions, measured impact and shared wins.
The result? Everyone went from liking the odd post and “posting when I remember to” to consistent, confident activity that sparked real opportunities.
The impact
Within four weeks:
- Confirmed connection requests and comment engagement increased significantly across the team.
- Key team members built new relationships with partners, resellers and industry influencers.
- Several participants generated direct sales conversations from the tactics and approaches they learned.
- Most importantly, the team built habits that stuck.
This wasn’t about vanity metrics. It was about turning LinkedIn into a key channel for repeatable sales conversations, brand awareness and marketing rhythm.
What They Said
Karen Shackleton, Marketing Director
Chahid Lamhari, Business Development & Account Mgmt
Danielle Moores, Head of Marketing Communications
"We engaged Andy's services because we didn't just want the theory around growing our LinkedIn presence. At Warrantywise we prefer a hands-on, real-world training that is immediately useful for our team. We left with tactics we could use that afternoon and will continue to use in the future."
Danielle Moores, Head of Marketing Communications
Chahid Lamhari, Business Development & Account Mgmt
Danielle Moores, Head of Marketing Communications
"Andy's approach evolved how we think about LinkedIn. We've seen other brands that focus on posting for the sake of it, but we wanted to engage our target audiences with purpose, build genuine relationships and turn conversations into opportunities. Andy has given us the tactics and direction to do that and the results have been brilliant.”
Chahid Lamhari, Business Development & Account Mgmt
Chahid Lamhari, Business Development & Account Mgmt
Chahid Lamhari, Business Development & Account Mgmt
“Before the workshop, I used LinkedIn regularly but found engagement felt like a one-way street. Andy’s training made it simple, practical and enjoyable to create real conversations and opportunities. I’ve since built new connections, started valuable discussions and gained genuine confidence in how I show up on LinkedIn.”
Want The Same results?
If you want your team to use LinkedIn with purpose, a tailored AS Marketing LinkedIn Workshop Progra
It’s part strategy, part habit change and 100% practical.
Run in person or online, with results that stick.
AS Marketing Consultancy
